Frida Mom Ad Rejected By Oscars - Is ABC Wrong?

Motherhood is one of the most over glamorized life journeys that one will embark on. Emotions begin soaring from the time you see the two lines pop up on your pregnancy test. One might believe that after having a baby there is nothing to feel except pure joy and that postpartum life is so wonderful. Don’t get me wrong, there definitely is joy mixed in with the annoyance of postpartum bleeding, the struggles of finding your identity again, ointments, and boob milk pouring all over. The true struggles of life after having a mini you have pulled up a seat to the table and are being talked about more openly. However, some of it still seems unrealistic. Women are okay with talking about postpartum depression as long as they can highlight how quickly they snapped back. Let’s be real and spill the tea; your tummy might be flat but how perky are your boobs? 

Frida Mom, a brand that creates postpartum recovery products, decided to shine a light on the true reality of what women experience after birth. Moms all over Facebook and beyond have been outraged and expressing their disbelief that ABC denied their commercial for viewing during the Oscars. When watching Frida Mom’s commercial, it brought me back to the days I thought would be some of my brightest. To be honest, I forgot about the peri bottle but, the PTSD came back instantly when it popped across the screen and tugged at my emotions. I think many moms can relate which is why social media is in an uproar that the commercial was rejected. However, I do believe that there is a time and place for all things, including postpartum talk. 

I am glad that a brand is standing up for women and opening up the door for conversation around a topic that seems taboo. However, I don’t think that the Oscars or TV time, in general, is the right time to talk about it. ABC, I understand why you denied this commercial. I realize that the brand is attempting to spread awareness and normalize the woos of postpartum recovery but, there is a fine line. We live in a day in age where oversharing is the way to go but, that doesn’t mean it’s the right way to go. The commercial overall was executed in a phenomenal way and was extremely accurate. However, I do think that if we want to stand up for this issue we have to do it in a way that relates to the general public and not just moms who have been slightly traumatized after birth with a peri bottle. 

Watch the commercial and tell me what you think. Do you think ABC was wrong for not airing the commercial? Or do you feel like ABC made the right choice?